LAS VEGAS—Each year at CES, more new technologies and intriguing gadgets are unveiled to thousands of attendees. With so many new products on the show floor, and so many trends, from AI to VR, it can be hard for marketers and agencies to identify the ones that will stick around, Nick Jones, evp of global business development and innovation at Leo Burnett agency Arc tells Adweek.
One of the main challenges for agencies is how to “identify the technologies and the innovations that will really make a difference, that actually have relevance to the consumer of a particular brand,” Jones says.
So, which trends will really stick around? For 2017, Jones says bots and artificial intelligence—think Amazon’s Alexa and Google Home—are two examples of emerging technology that marketers can actually experiment with—without falling prey to the “shiny object syndrome.”